Females contributed to 47 per cent of the tournament reach.
Media Firm Zee Entertainment Enterprise Ltd (ZEEL) sold its sports channel Ten Sports to Sony Pictures Networks for a US$ 385-million (about Rs 2,579 crore) in an all cash deal.
The $385 million acquisition of TEN Sports is set to make Sony Pictures Networks a major cricket broadcaster in Asia as it seeks to expand its Twenty20-dominated portfolio. Sony Corp-owned SPN holds broadcast rights for the annual cash-rich Indian Premier League Twenty20 cricket tournament while also having the rights for the domestic leagues in South Africa and the West Indies.
India's huge market is a major draw for sponsors and advertisers, who often plan product launches around major cricket events and book advertising slots in advance, which in turn leads to a race between broadcasters to secure content.
Sony eyes a 2 billion payoff from telecasting the Fifa World Cup.
SPN had been seeking a higher share of revenue, which Tata Sky blamed for the breakdown in talks.
Who will win the BCCI media rights? Star or Sony?
'The IPL is by the biggest sports property in the country and having it will give any digital video player an edge.'
The India-Australia series comes at the end of the calendar year, in a quarter when most brands are close to the end of their advertising budgets.
The country will host the first ever live NBA match in October this year
The WWE says that India is its biggest market globally in terms of television viewership -- around 350 million unique viewers annually -- social media engagement and YouTube consumption, even claiming that it is the second-most watched sport in the country behind cricket.
'For the first couple of years, it is about building the league.' 'We are positive that the quality of matches will attract eyeballs.'
© 2026 Rediff.com - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances